Tart Cards
Archer, Caroline
£35.00
Tart Cards: London's Illicit Advertising Art
By Caroline Archer
Paperback. Published by Mark Batty, New York, 2003. Approx size: 25.5cm H x 20cm W (10" H x 7 ¾” W). 118pp / illustrated.
"Some people find the cards offensive, others amusing; but for the girls and their customers they are a commercial necessity. For anyone interested in graphic design the cards form a microcosm of evolving style, taste and technique in design. Love them or loath them, Tart Cards are undoubtedly an intriguing slice of English social history. In London, more money is spent on sex than going to the cinema, but the ladies (and gentlemen) in the trade have to sell it. This book explores the advertising medium they created to do just that: Tart Cards."
Book condition: Very Good / As New / Unread